Follow us OFF Facebook
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Follow us OFF Facebook
2020-09-29
The homework
• Create your presence on the Fediverse!
• Get your institution to do it too.
Some places to start:
• joinmastodon.org
• fediverse.party
Social media is in a troubled state.
Privacy violations, misinformation, hate
speech, arbitrary take-downs, addiction,
psychological exploitation, inaccountability,
data breaches, intransparency, political
interference, manipulation, forced consent,
monopoly abuse, state surveillance, ……
OFF
The dilemma
The reality
The ideal
The responsability
The first step
The Fediverse
Gerben
Jana Höffner
Marcel Kolaja
• Avoid having to be where the audience is.
⇒
Replace a
platform
with a
network
• Free choice of providers and apps,
independent of what other people choose.
• Like email, telephone providers, banks, …
Public institutions want to reach citizens.
• One can hardly avoid using these platforms.
• These are not public infrastructure, but they are used as if they are.
• You can either
reach
or
respect
your citizens.
• Can an institution blame the platforms?
• If organisation chooses to use Facebook, they compel
people to accept Facebook’s ToS — “free consent”?
• GDPR suggests joint controllership
(see e.g. the Wirtschaftsakademie case in 2018)
The obvious
• Mastodon also interoperates with
non-Mastodon instances.
• You can follow & interact across instances of
Mastodon, Pleroma, Friendica, PeerTube…
• These all speak
ActivityPub
, a set of protocols
standardised by the W3C.
The trailblazers
Baden-Württemberg
State Ministry
(on mastodon.social)
Pirate Party MEPs
(having their own Mastodon instance)
The alternative:
decentralised social media
Organisations using social media could
also
be present on a ‘decent’ medium, with the
same content and interaction possibilities.
• Example role
• Legal responsability (GDPR compliance)
• Help escape the vicious circle
• No more network lock-in —
all social media allow federation
• People pick their favourite
providers & apps (and create new ones)
• Organisations can both reach and respect their audience!
Example: Mastodon
The ecosystem
Poster by Artemis Gryllaki, Bohye Woo and Lídia Pereira
Decent alternatives for interacting with citizens
= Federated + Universe
Redecentralize.org
Head of Online Communications, State Ministry Baden-Württemberg
Member & Vice President of the European Parliament
Social media guidelines of B.W. DPA
By the way, the same goes for apps:
respectable
exceptions!
Slides made with Inkscape + Sozi. Most images, trademarks, etc. are not mine, but reuse other content freely (CC0 public domain dedication)
NGI Policy Summit — 29 September 2020
Jana Höffner
Head of Online Communications
Member & Vice President of
the European Parliament
Marcel Kolaja
1
Welcome
Overview
The obvious
The dilemma
The reality
The responsability
The alternative
The Fediverse
The ideal
The first step
The trailblazers
The homework
Overview